Coway

IHHS

Chicago, IL

Coway, maker of home wellness products and appliances, sought to showcase a range of their products at the International Home + Housewares Show. Our solution was to create a booth that felt more like an upscale high-rise apartment rather than a floor exhibit. The sleek and warm space, filled with product demos in a real-life context, encouraged show attendees to enter, explore and linger.

A custom-built showcase with lit shelves and an exposed concrete backdrop played home to Coway’s Air Purifiers.

A fresh fruit bar hosted live demonstrations of Coway’s Juicepresso blender, a tasty surprise for booth visitors.

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